Imagine a day coming to the office and discovering that the Internet lines are down. Is it still possible for companies to operate in these circumstances? Definitely a bad day for the average company big or small, but these circumstances would be very different for the Internet marketer. Let us see why.
Not withstanding the fact that many big companies such as hospitals, airports managements do have their private "generators" to deal with such situations, the computer in the office world can be summed up in three grand chapters namely communications, information and data processing. For the Internet marketer, if these basics are obviously similar they do not tie him down to his computer due to him having created an automatic follow-up for the majority of them.
It would be interesting to test a day in the office with no Internet access. Are people still capable of hand-writing a message to their colleagues, using a flowchart or even conceiving one? How many offices out there have foreseen an emergency plan and are set-up for such a day, heaven forbid and is it conceivable? My point is that we are very much addicted to our computers granted that they do increase the speed of daily chores, they have albeit indeed stolen human contacts and personal touches and have made every monthly bill from these conglomerates all but humane.
Conversely, the Internet marketer - and we all need to be one* - should enjoy a day or two of computer prohibition sprinkled into our weekly lives. We would use that time very productively by visiting our friends, taking a walk and thereby doing some public relations (in a small manner) as well as taking a little distance from our business to conceive some possible improvements to its approach and future; business that in any case runs without our constant presence, because that is how it must be setup. One website, an auto-responder are the basics, and upon these two essentials an empire can be build with all compatible ramifications that in time get included. The "job" of the marketer will then profit from when the office is closed due to the dreaded local Internet failure.
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