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Tuesday, July 27, 2010
Thursday, July 22, 2010
Remember the '70's ? They are coming back!
What instantly comes to your mind when we talk about the 1970s? Needless to say, only two things instantly strike our minds, hip hop music and the retro fashion.
It was the era when fashion industry was growing in Europe. From the mid 1960s, American impact on Indian silver screen was visible. The Indian culture was blending with the Western. First thing this blend brought was the change in fashion.
In the 1970s bobby print shirts, short jackets, bell bottom pants, big goggles, skirt-blouse and thin sarees had become the first choice of Bollywood's glamour icons. Bollywood divas like Mumtaz, Sharmila Tagore and Asha Parekh sizzled in thin sarees, while B'wood's first super star Rajesh Khanna, action man Dharmendra and the angry young man Amitabh Bachchan made the bobby print shirts and bell bottom pants favorite among people. Eventually, these things went out of fashion, but with the launch of 'Om Shanti Om' in 2007, the retro theme made a comeback. The fever gripped the nation when Karina dazzled in a retro style saree in song 'zoobie doobie...' from superhit movie '3 idiots'. The theme was again used in movie 'Once upon a time in Mumbai'. In one of his recent movies, Akshay Kumar has worn a leather jacket and a scarf around his neck. So, what's retro about it? Remember, Rishi Kapoor wearing a leather jacket a scarf in his first movie 'Bobby'. Even Vinod Khanna used to wear it the same way.
It's not only the silver screen that's gone 40 years back. The ad-filmmakers are also using it widely. The Dairymilk chocolate ad 'Aaj pahali taarikh hai...' was instant hit. A recent ad of Vivel soap features characters dressed like Jitendra and Leena Chandavarkar in famous song 'Dhal gaya din, ho gayi sham…' from 1970 movie 'Humjoli'. The two hippy-type looking guys in the commercial of Cadbury's Five Star chocolate are also dressed up the old fashioned way. Oh! will it be right to call it 'old fashion'.
The retro mania doesn't end here; the theme is also used in many TV serials during scenes especially having old songs. Needless to say, it's also popular in theme-based parties. Well, so much projection of the style on the screen was bound to make an impact on people. Broad checks, short jackets, bell bottoms, lacy hairbands, big goggles and many other accessories of the 70s have hit the market and are doing a great business.
Well, the blend of old and new is also seen. The bell bottoms are now low-waist jeans and bobby print is used on modern styled dresses too. The tops have reduced a bit in length and slight changes have taken place in designs of sarees.
When I asked a young girl wearing a short top and a bell bottom jeans, why she was dressed like that, she instantly replied, "It's the 'latest' fashion." Hmmm, seems she has never seen Zeenat Amaan or Parveen Babi.
Well, the fact of the matter is 'retro' is no more retro, which means 'old'. And with more and more films and commercials using the theme the fever is surely increase in future. Who knows, one day the picture on a city road may become identical to the one taken 40 years back. Picture abhi baki hai dost!
It was the era when fashion industry was growing in Europe. From the mid 1960s, American impact on Indian silver screen was visible. The Indian culture was blending with the Western. First thing this blend brought was the change in fashion.
In the 1970s bobby print shirts, short jackets, bell bottom pants, big goggles, skirt-blouse and thin sarees had become the first choice of Bollywood's glamour icons. Bollywood divas like Mumtaz, Sharmila Tagore and Asha Parekh sizzled in thin sarees, while B'wood's first super star Rajesh Khanna, action man Dharmendra and the angry young man Amitabh Bachchan made the bobby print shirts and bell bottom pants favorite among people. Eventually, these things went out of fashion, but with the launch of 'Om Shanti Om' in 2007, the retro theme made a comeback. The fever gripped the nation when Karina dazzled in a retro style saree in song 'zoobie doobie...' from superhit movie '3 idiots'. The theme was again used in movie 'Once upon a time in Mumbai'. In one of his recent movies, Akshay Kumar has worn a leather jacket and a scarf around his neck. So, what's retro about it? Remember, Rishi Kapoor wearing a leather jacket a scarf in his first movie 'Bobby'. Even Vinod Khanna used to wear it the same way.
It's not only the silver screen that's gone 40 years back. The ad-filmmakers are also using it widely. The Dairymilk chocolate ad 'Aaj pahali taarikh hai...' was instant hit. A recent ad of Vivel soap features characters dressed like Jitendra and Leena Chandavarkar in famous song 'Dhal gaya din, ho gayi sham…' from 1970 movie 'Humjoli'. The two hippy-type looking guys in the commercial of Cadbury's Five Star chocolate are also dressed up the old fashioned way. Oh! will it be right to call it 'old fashion'.
The retro mania doesn't end here; the theme is also used in many TV serials during scenes especially having old songs. Needless to say, it's also popular in theme-based parties. Well, so much projection of the style on the screen was bound to make an impact on people. Broad checks, short jackets, bell bottoms, lacy hairbands, big goggles and many other accessories of the 70s have hit the market and are doing a great business.
Well, the blend of old and new is also seen. The bell bottoms are now low-waist jeans and bobby print is used on modern styled dresses too. The tops have reduced a bit in length and slight changes have taken place in designs of sarees.
When I asked a young girl wearing a short top and a bell bottom jeans, why she was dressed like that, she instantly replied, "It's the 'latest' fashion." Hmmm, seems she has never seen Zeenat Amaan or Parveen Babi.
Well, the fact of the matter is 'retro' is no more retro, which means 'old'. And with more and more films and commercials using the theme the fever is surely increase in future. Who knows, one day the picture on a city road may become identical to the one taken 40 years back. Picture abhi baki hai dost!
Friday, July 16, 2010
Thinking of a greeting card - think about this
A need that people essentially struggle to fill in their lives is the longing to be appreciated. Showing appreciation for others can have a profound and lasting impact on your relationship with them although it may seem like an easy and simple thing to achieve. A good way to accomplish this is to send a greeting card. There's nothing like the feeling of finding an unexpected card in the mailbox. We open that piece of mail first all the time.
Whenever you need to wish your friend or acquaintances happy and belated birthday, or wish your near and dear ones merry Christmas, or send your beloved one happy valentines day wishes or just say hello or give a "get well soon" message to your bosom friend , you just go to a greetings card outlet or visit an online greetings card website and send the desired card. Are you wondering what greeting card is all about and how did it begin? This article is for you if you have the desire to know.
Greeting cards are several of the nicest things we will ever get in our lifetime. When was the last time someone made you cry with a simple card that had a short, heartwarming message? You could perhaps still feel the emotion that overwhelmed you when you first read it if it wasn't too long ago. Greetings cards may be the cheapest that we can buy someone, but they sure are the richest in meaning. Whether it's for a best friend or grandma whom you haven't seen since you were a grader, a card is always appreciated, especially when it arrives with a personal and some hugs and kisses.
Especially those you make yourself, possibly nothing can be nicer than cards except others cards. Homemade cards work even apparently most impersonal of reasons for giving such as for business purposes and never fail to cheer up anyone's day. A nice, personalized note surely can't be beat, so if you want to make all the best and warmest impressions on your receiver, create your own card and say it in your own words which is probably the best way to say it, anyway, whatever it is.
These days, you don't even have to worry about creating the actual card as there will be many tools you can use. You can download a lot of different software that are dedicated to creating personalized greeting cards on the Internet. Although, not everyone will be eager on doing things themselves. So if you think you only have a message but not the means to actually put it in a nice-looking card, there are websites as well that will do it for you for a very cheap price. After all, what's important is your message. Creating a design on the card by drawing it yourself may be great with kids, it just won't work when your receiver is your boss' wife or maybe your boss himself.
Make use of those software that could come much in handy, especially the holiday season if you want to be able to deliver your most honest and personal yet decent message to someone. Or then again, if computers are not your thing, simply find a website that will give you the cards you want with your own message and a great professional look to boot.
Those cards can even open a lot of opportunities for you whether you make your own cards using software or buy them from a website. These days when people when people put a premium on the convenience offered by the world online, a home based greeting card business sure sounds like a great way earn more income.
Explore the possibilities as you plan to put up your own greeting card business by searching the Internet for websites that can help you do just that. If you want proof that this venture works, you can check out review sites where you'll find people with their own greeting card businesses already taking flight. Find out what they have to say about the websites that opened opportunities for them and made them a success.
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